What is Cradle to Cradle? In Cradle to Cradle: Remaking the Way We Make Things, architect William McDonough and chemist Michael Braungart present an integration of design and science that provides enduring benefits for society from safe materials, water and energy in circular economies and eliminates the concept of waste. The book puts forward a design framework characterized by three principles derived from nature: Everything is a resource for something else. Everything can be designed to be disassembled and safely returned to the soil as biological nutrients, or re-utilized as high quality materials for new products as technical nutrients without contamination. Use clean and renewable energy. Living things thrive on the energy of current solar income.
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Con el actual concepto de ecoeficiencia no se puede salvar el medio ambiente supone ya que supone apoyar que la industria acabe con todo, de forma callada, persistente y completamente. Esta es la tesis del libro Cradle to cradle De la cuna a la cuna.
En nombre de la ecoeficiencia se ha propuesto limitar la cantidad de emisiones peligrosas, producida por la industria. Sin embargo, al ritmo actual puede ser que no se asuficiente para evitar las desastrosas consecuencias para los ecosistemas. Por contra la eco-efectividad propugnada por de William McDonough y Michael Braungart significa trabajar sobre las cosas correctas —sobre los productos, los servicios y los sistemas correctos en lugar de hacer que las cosas incorrectas sean menos malas.
No propone soluciones necesariamente radicales, sino un cambio de perspectiva. En Cradle to cradle. Through historical sketches on the roots of the industrial revolution; commentary on science, nature and society; descriptions of key design principles; and compelling examples of innovative products and business strategies already reshaping the marketplace, McDonough and Braungart make the case that an industrial system that "takes, makes and wastes" can become a creator of goods and services that generate ecological, social and economic value.
In Cradle to Cradle , McDonough and Braungart argue that the conflict between industry and the environment is not an indictment of commerce but an outgrowth of purely opportunistic design. The design of products and manufacturing systems growing out of the Industrial Revolution reflected the spirit of the day-and yielded a host of unintended yet tragic consequences.
Today, with our growing knowledge of the living earth, design can reflect a new spirit. Part social history, part green business primer, part design manual, the book makes plain that the re-invention of human industry is not only within our grasp, it is our best hope for a future of sustaining prosperity.
In addition to describing the hopeful, nature-inspired design principles that are making industry both prosperous and sustainable, the book itself is a physical symbol of the changes to come. And the book can be easily recycled in localities with systems to collect polypropylene, like that in yogurt containers.
De la cuna a la cuna (Cradle to cradle)
Dikora They were immediately interested in working together to create a better world for each other, and in they coauthored The Hannover Principles: Archived from the original on May 5, Some claim that C2C certification may not be entirely sufficient in all eco-design approaches. The book itself is printed using DuraBook technology. Ordering information for 11 of those languages is below. The C2C concept foresees an own certification of its analysis  and therefore is in contradiction to international ISO standards and for Life Cycle Assessment whereas an independent and critical review is needed in order to obtain comparative and resilient results.
Cradle to cradle. De la cuna a la cuna
Cradle to Cradle: Remaking the Way We Make Things (2002)
De la cuna a la cuna (Cradle to cradle)