CLAIRE CAPON UNDERSTANDING STRATEGIC MANAGEMENT PDF

About This Product Description A brand new introductory text in strategic management which presents the key theories and frameworks for the analysis, formulation and implementation of strategy in a concise and accessible format. The book has been written for undergraduate and postgraduate students on one-semester or short courses. It is also particularly well suited to students of e. Entry andExit Cases provide illustrations showing specific strategic issues in a real-world context Case Studies feature organisations including Google, Eurostar,Viacom in China, Burberry in Japan, Napster and MTV Regular invitations to stop and reflect on key topics through Review Questions, Check your Understanding and Widen your Horizons features A focus on business-level rather than corporate-level strategy A unique chapter on Managing failure and turnaround Coverage of key contemporary issues such as international growth, alliances and acquisitions, leadership and strategic control Total of 12 chapters to ensure a manageable volume of content for shorter courses Key Terms highlighted in the text and defined both at the margin and in a full Glossary. Table of Contents Chapter 1 - What is strategy? She is author of one other book published by Pearson Education: Understanding Organisational Context

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Understanding Strategic Management enables you to do exactly what it says on the cover. Pearson Higher Education offers special pricing when you choose to package your text with other student resources. Withoutabox Submit to Film Festivals. It is also particularly well suited to students of e. Written for first-time students of strategy, the twelve chapters cover the key topics of this complex subject in a clear, concise and engaging style.

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Nezuru English Choose a language for shopping. Shopbop Designer Fashion Brands. Pick and choose content from one or more texts plus carefully-selected third-party content, and combine it into a bespoke book, unique to your course. Nobody is smarter than you when it comes to reaching your students. Explore fapon Home Gift Guide. Custom textbooks and eBooks Pick and choose content from one or more texts plus carefully-selected third-party content, and combine it into a bespoke book, unique to your course.

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Understanding strategic management

Overview Description A brand new introductory text in strategic management which presents the key theories and frameworks for the analysis, formulation and implementation of strategy in a concise and accessible format. The book has been written for undergraduate and postgraduate students on one-semester or short courses. It is also particularly well suited to students of e. Entry andExit Cases provide illustrations showing specific strategic issues in a real-world context Case Studies feature organisations including Google, Eurostar,Viacom in China, Burberry in Japan, Napster and MTV Regular invitations to stop and reflect on key topics through Review Questions, Check your Understanding and Widen your Horizons features A focus on business-level rather than corporate-level strategy A unique chapter on Managing failure and turnaround Coverage of key contemporary issues such as international growth, alliances and acquisitions, leadership and strategic control Total of 12 chapters to ensure a manageable volume of content for shorter courses Key Terms highlighted in the text and defined both at the margin and in a full Glossary.

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Understanding Strategic Management

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